While the PTE team is turning sweet 17, our expertise and combined experience spans decades. We’ve seen it all – from the resurgence of old fashion trends, evolving technology, social platforms from YouTube to TikTok, to a worldwide pandemic. We’ve seen seismic shifts in our lifetime and no matter how the tides change or what is thrown our way, one thing is clear – PR is here to stay. 

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The world of Public Relations is constantly evolving and agencies for brands have needed to adapt and keep up with the ever-changing landscape.  The Push the Envelope team is no stranger to this evolution, being in the game for over 16 years.  We’ve witnessed and lived through the rise of social media, content creation and digital marketing, all while being experts in traditional and classic forms of PR.  In this article, we’ll talk through a unique form of earned media that benefits both brand and publisher alike – Affiliate Marketing. 

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The world of Public Relations is constantly evolving and agencies for brands have needed to adapt and keep up with the ever-changing landscape.  The Push the Envelope team is no stranger to this evolution, being in the game for over 16 years.  We’ve witnessed and lived through the rise of social media, content creation and digital marketing, all while being experts in traditional and classic forms of PR.  In this article, we’ll talk through a unique form of earned media that benefits both brand and publisher alike – Affiliate Marketing. 

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PR is all about building awareness and credibility for your brand. A boutique agency for PR brands can get your name and product out to the media.

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All great things take time and that includes PR. In the world of a boutique PR agency, the goal is to partner with a brand to plant the seeds, nurture, cultivate, and tend to allow you to harvest your bounty by creating a sustainable strategy over time.

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If you’ve been keeping up with the Push the Envelope PR blog posts, you’ll see all the benefits of working with a PR agency like us to get your brand the momentum it deserves. However, as necessary as PR is, it is often misunderstood and oftentimes expectations might be poorly managed. We got your back! PTE is here to give the real, real and bust any myths that you might expect when investing in PR.

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While autumn leaves are falling, Fashion Week just ended and for any PR agency for fashion brands, they are 10 steps ahead to get their clients ready to bloom come Spring season. Push the Envelope PR is no exception. With over 15 years of experience in fashion, beauty and wellness, we’ve got our eye on the latest trends that will be buzzing by March. Let’s check out some of the top trends from this month’s Fashion Week and how these can translate to your upcoming launches in apparel, accessories and beyond.

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As the seasons change, so do the trends and there are plenty to go around in the world of beauty that can particularly benefit an indie beauty brand no matter what stage of their business growth they are in. Many indie brands that have the cult-following know that the true secret in keeping up with the latest trends is working with a boutique PR agency. Let’s peek behind the curtain of some of the latest trends that are up and coming this fall season and how indie brands can capitalize on these trends to pick up momentum if they were to partner with a PR agency like the team at Push the Envelope to get all the piping hot tea before anyone else.

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Whether you’ve been building your brand for the last few months or have been deep in it the last few years, this question has probably come up more than once. No matter where you are in your brand building journey, this is always a great question to ask and assess until you understand and are prepared to make your investment. And while ultimately the answer is yes, the most important part to consider is when. Here at Push the Envelope PR, we’re all about making sure you feel ready and confident to take the next step in leveling your brand. We’ve got your back! Here’s a few things to consider and assess when thinking about whether to add a PR agency into your plans.

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Are you an emerging brand trying to get its footing, or a one that’s been around the block but could use a little reputation shake up to get heads to notice you again? Regardless, every brand can benefit from Public Relations and the vast expertise they bring to the table when you create your brand’s marketing strategy. Perhaps you’ve never worked with an agency in the past, or strictly relied on advertising and word of mouth. We’ve got the scoop and you can peek behind the curtain to see why many of the hottest brands, old and new, stay relevant and top of mind for the consumer. They know the key benefits of working with a Boutique PR Agency and we’re here to share them with you to help consider whether it’s time to take the leap to accelerate your brand’s growth.

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Timing is everything and for many fashion brands, Public Relations has been more top of mind now more than ever. Fashion trends are changing as quickly as the next viral Tik-Tok video and the demand for PR for fashion brands has also evolved with the shifts in marketing trends. Perhaps it’s been on your mind and you know it’s the next step in your brand’s growth to integrate a PR agency into your strategy. The Push the Envelope fam has got you covered! Maybe you’ve already done a bit of research in deciding between in-house or agency PR, or the pros and cons between the two, as well as what to expect when bringing an agency on board – as seen in our recent blog posts – check them out here! No matter if you’re ready today or need a bit of time, here’s some helpful tips and indicators that might suggest it is time to consider PR into the fold. Whether you’re just building your fashion brand or are anticipating an upcoming launch – these are the elements to consider before taking the leap to ensure your investment gives you the best ROI.

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So much to do, so little time? Whether you’re an emerging brand or you’ve got the latest and greatest launch ready to go, PR and marketing is a full time job on its own. To give you space to focus on other elements of the business, whether from supply chain to sales, a boutique PR agency like Push the Envelope can do the work for you and even more than you probably imagined. Let’s face it, a day in the life of a PR agency is unpredictable and ever-changing, so it’s important to have someone take the lead who can navigate the ever-changing winds of the marketing world. Below are a few of the examples in no particular order that PR agencies focus on keeping you and your brand in the forefront.

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There’s no question that Public Relations is a staple for any brand to make headway toward accelerated growth. It raises brand awareness, allows you to cultivate key relationships and manage your image and reputation amongst your desired clients. But the big question and decision you must make is whether to hire in-house or contract with an agency. A boutique PR agency has many of its advantages and the same goes for hiring in-house, so don’t sweat it, we know the struggle! Push the Envelope PR is here to break down in depth the differences between both, and how you can make the best decision for your brand.

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Manifest your dream client through your buyer persona. You’re an emerging beauty brand with a compelling story, amazing product and promise to your customer. You’re ready to get your message out there to anyone and everyone, but exactly who? Sure, you can cast your net to the sea of the unknown, but one pro tip that a PR Agency for beauty brands like Push the Envelope PR will tell you is to know your audience. The best way to know your audience is to manifest them by defining your buyer persona.

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They say “fashion comes and goes, but style lasts forever.” It’s apparent that the trends on the rise in 2022 are making a major comeback, to the point that Gen Xers and Millennials might be questioning why they ever donated their middle school and high school threads to Goodwill years ago. With the world reopening, athleisure is out and any PR agency for fashion brands can tell you what’s on the rise. The team at Push the Envelope PR has your go-to trends of the year that look as though they’re here to stay.

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As a small, emerging brand, there are endless considerations and decisions you must make to grow and scale amidst your lack of bandwidth and ever-growing responsibilities. There’s so much on your plate with a considerable amount of time and resources that are needed to get the brand’s message and promise across to your desired customer. Any brand, especially a smaller brand getting started, can benefit from the expertise of a PR Agency. Read on to see how a PR agency like Push the Envelope can be a surefire investment to get your brand on the rise and on everybody’s mind and lips.

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